Customer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67 percent. For example, it is estimated that 75 percent of the 17 to 20 million subscribers signing up with a new wireless carrier every year are coming from another wireless provider. Loyalty is extremely difficult for telecommunications brands to attain, especially due to the lack of differentiation in the product and service offerings. Customer loyalty has become rapidly appeared as a relatively important area of investigation for both researchers and practitioners. However, there has been little research in the area of customer brand switch and customer loyalty in the Telecommunications industry in Botswana. The purpose of this paper is to measure the influence of promotional pricing on customer brand switch and customer loyalty in the Telecommunications sector in Botswana. The research employed a positivism research philosophy...
Author - Douglas CHIGUVI
BA ISAGO University, Botswana
The main objective of this study was to conduct an in-depth analysis of Botswana’s tourism, with the hopes to identify factors and challenges affecting the tourism sector in Botswana. This study utilised the interpretivism research philosophy. Data was collected through semi-structured interviews from 10 participants drawn from different segments of the tourism industry for a cross-section of perspectives. A thematic content analysis was employed to analyse the data. Results of the study revealed several factors and challenges with an impact on the tourism industry of Botswana. Chief among them includes Covid-19 (and pandemics); government policies (and regulations); economic climate and climate change. The study also revealed a number of challenges affecting the tourism sector of Botswana which includes lack of engagement within the tourism sector; limited participation of Batswana in the tourism sector; lack of skilled staff; overreliance on international tourists; lack of requisite...
