This study investigated the relationship between Corporate Social Responsibility (CSR) and brand equity to understand how CSR initiatives influenced consumer...
Tag - brand loyalty
The sports footwear industry is an attractive market, especially with the Generation Y market segment. The purpose of this study is to establish the...
The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their strategy in retaining customers and...
In marketing, the meaning of value is rapidly shifting from service and relationships to experiences. It is believed that the traditional value proposition is...
