September 2023

Expert Journal of Marketing
Volume 11, Issue 2

Contents

Camelia BUDAC, Carolina ȚÎMBALARI
Global Research Trends in Sustainable or Green Consumer Behavior – A Bibliometric Analysis

Expert Journal of Marketing, 11(2), pp. 225-238, Published on December 30, 2023, ISSN: 2344-6773
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Nokwanda BIYASE, Roger B. MASON, Karen M. CORBISHLEY
Drivers and Barriers of Fast Fashion Implementation in South African Retail

Expert Journal of Marketing, 11(2), pp. 201-224, Published on December 17, 2023, ISSN: 2344-6773
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Bianca DORSAMY, Jeevarathnam P GOVENDER
Consumer Purchase Intention and Purchase Behaviour for Green Fast Moving Consumer Goods

Expert Journal of Marketing, 11(2), pp. 188-200, Published on December 16, 2023, ISSN: 2344-6773
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Roxana Elena POPȘA
Digitalization: A Strategic Approach for the Travel and Tourism Industry

Expert Journal of Marketing, 11(2), pp. 181-187, Published on November 25, 2023, ISSN: 2344-6773
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Nkosinamandla Erasmus SHEZI
Validating Brand Personality Dimensions to South African Professional Sport Teams: A Study of Orlando Pirates and Kaizer Chiefs Football Clubs

Expert Journal of Marketing, 11(2), pp. 167-180, Published on October 21, 2023, ISSN: 2344-6773
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Elizma WANNENBURG, Therese ROUX
A South African Perspective on Brand Personality as Positioning Strategy for Higher Education Institutions

Expert Journal of Marketing, 11(2), pp. 156-166, Published on October 16, 2023, ISSN: 2344-6773
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Avikar RAMSUNDRA, Roger B. MASON
Consumer Perspective of Financial Technology and Digital Personal Banking in South Africa: A Literature Review

Expert Journal of Marketing, 11(2), pp. 136-155, Published on October 16, 2023, ISSN: 2344-6773
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Amagolo GABASIANE, Douglas CHIGUVI
Factors and Challenges Affecting the Tourism Sector: An In-Depth Analysis of Botswana’s Tourism

Expert Journal of Marketing, 11(2), pp. 118-135, Published on October 14, 2023, ISSN: 2344-6773
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Steve KELLER, Charles SPENCE
Sounds like Branding: Cognitive Principles and Crossmodal Considerations for the Design of Successful Sonic Logos

Expert Journal of Marketing, 11(2), pp. 91-117, Published on September 8, 2023, ISSN: 2344-6773
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Published by Sprint Investify. ISSN 2344-6773

Volumes

In Progress
Volume 12 Issue 2
January 2024
Volume 12 Issue 1
September 2023
Volume 11 Issue 2
January 2023
Volume 11 Issue 1
July 2022
Volume 10 Issue 2
January 2022
Volume 10 Issue 1
November 2021
Volume 9 Issue 2
March 2021
Volume 9 Issue 1
December 2020
Volume 8 Issue 2
August 2020
Volume 8 Issue 1
December 2019
Volume 7 Issue 2
August 2019
Volume 7 Issue 1
December 2018
Volume 6 Issue 2
August 2018
Volume 6 Issue 1
December 2017
Volume 5 Issue 2
August 2017
Volume 5 Issue 1
December 2016
Volume 4 Issue 2
August 2016
Volume 4 Issue 1
December 2015
Volume 3 Issue 2
August 2015
Volume 3 Issue 1
December 2014
Volume 2 Issue 2
August 2014
Volume 2 Issue 1
December 2013
Volume 1 Issue 1
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