The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front line GSM service providers. This however...
Author - Simona
This research aims to investigate the different social media strategies adopted by the airline companies from two European regions. In the attempt to land more...
In practices and academics, the growth/decline of a brand or product sales is often measured with market shares. However, this method does not really gain...
This study explores the customer satisfaction – loyalty relation in the context of online shopping by introducing various mediators, such as trust, attitude...
More and more airlines are trying to show their customers their ability to understand their needs, the market trends and the importance of technology in their...
The purpose of the paper is to define and measure the customer engagement as a forming element of the relationship marketing theory. In the first part of the...
To fully understand the pattern of choice, it is important that any explanation of consumer behavior to be accompanied by a complete understanding of the...
E-shopping has the potential to replace traditional in-store shopping. It is well perceived that information and communication technologies have great impacts...
As Internet use continues to increase, companies have to emphasize the understanding of the implications of its use on long term purchase behavior, in terms of...
