The web channel is increasingly a central aspect of the second-hand economy and, as such, favours also more sustainable post-consumption processes. This is why...
Author - Simona
The mobile telecommunications in Ghana is a highly competitive market which faces a problem of retaining their customers due to low switching cost. The purpose...
The marketing of the financial services by financial institution is regarded as an easier job. This is due to the fact that, in most cases, when a client is...
The purpose of this study is to investigate a model of brand personality and the effect of a halal brand on purchase intentions, particularly, by highlighting...
Discovering needs, habits and consumer behavior is the primary task of marketing analytics. It is necessary to integrate marketing and analytical skills with...
The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining...
The purpose of this paper is the proposal of a scale for measuring emotional states experienced within a point of sale, for non-English speaking consumers...
In marketing, the meaning of value is rapidly shifting from service and relationships to experiences. It is believed that the traditional value proposition is...
The purpose of the study is to investigate first, the relationship between the customer satisfaction and brand switching intention into the Saudi Arabian...
This paper explores consumer reactions to a brand alliance, with perceptions of the parent brands, perceived fit between the brands and fit between product...
