Seen as a new form of manifestation of the behavior of the consumer of tourism products and services, culinary tourism has recorded an ascending trending the...
Author - Simona
The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their strategy in retaining customers and...
In 2016, the global airline industry reached almost 70 billion dollars in ancillaries (up from 60 billion dollars in 2015), while the ancillary revenues on a...
This study aims to analyze the effect of service quality toward satisfaction and customer loyalty for PT. BNI (Persero) Tbk, Aceh Province. The article also...
In order to assess consumer preferences for milk and meat quality attributes, a study was carried out in two Second-Tier cities of Tamil Nadu. Personal...
Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings...
The purpose of this conducted study was to test the direct and indirect effects of internet banking quality and customer value to customer satisfaction. This...
Due to the rapid technological development and a globally competitive business environment, creative marketing methods become increasingly important for a...
Small and Medium Enterprises (SMEs) have their own superiority in which they pervade not only in terms of human resources, but also in their role in national...
Companies are increasingly recognizing the value of social media marketing for their implication in developing and increasing the value of a brand in online...
