The most important asset of any business is its employees. Given this fact, normally, every business should have a solid plan to make sure that its employees...
Author - Simona
This paper addresses the conceptualization, scale development and scale validation related to the study of consumer engagement in online settings. It first...
Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to...
Customer experience is gaining more and more attention from researchers. Particularly in tourism, this experiences may be determined by hedonic or utilitarian...
This paper proposes a probability model to explore the dynamic process of customer’s satisfaction. Bases on expectation disconfirmation theory, the...
The main aim of this study is to examine the relationship between the marketing mix elements and customer loyalty in Algeria Telecom company and to achieve...
This research uses the methodology Servqual in order to measure the quality of service given by a public university in Barcelona (Spain) to its study abroad...
This article analyzes the concept of value co-creation, which has arisen due to the combination of various modern influences - including economic...
Being part of the tourism industries involves many researches and analyses in different periods of time, regarding different segments of consumers. Therefore...
Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with buyers. Thus, this important area of any...
