The paper examines the evolution of marketing concepts from Marketing 1.0 to Marketing 6.0, emphasizing the progressive transformation of marketing from a...
Author - Simona
This study explores why some fans in Japanese fandoms engage in ‘refusal-to-share’ behaviour—avoiding interactions with others who support the same celebrity...
Building a successful business goes beyond having a great idea — it demands a rich and diverse set of talents that entrepreneurs must consciously develop...
The integration of online and in-store interactions via omnichannel marketing has become standard in retail. While online channels facilitate repeat purchases...
Algorithmic marketing is progressively pervading consumer-firm interactions through datafied personalization, predictive analytics, and recommender systems...
This study investigated the relationship between Corporate Social Responsibility (CSR) and brand equity to understand how CSR initiatives influenced consumer...
The mobile technology revolution has transformed society and business across the globe, with mobile instant messaging applications (MIM apps) now challenging...
Artificial intelligence (AI) is changing the marketing landscape. Due to AI, organizations can develop strategies that are focused on individual consumers and...
Customer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67...
The research delves into the intricacies of entrepreneurship in Romania within a socio-environment marked by swift changes and numerous uncertainties...
