The relationship between technology and marketing communications has grown increasingly complex. At the forefront of this evolution stands the rise of...
Author - Simona
In the midst of increasing competition in the healthcare industry, healthcare facilities must remain connected with customers. The sample in this study...
Wearable activity tracking (WAT) devices enable consumers to monitor their health and activity levels. Some of these devices can keep track of blood-oxygen...
Engagement in online shopping by specific emerging-market consumers in South Africa has been on the rise. Nevertheless, the online usage rate remains low...
In recent years, and especially after the pandemic, consumers around the world have expressed their intention to prioritize more sustainable choices. To...
This study aimed to identify the factors that comprise the drivers of, and barriers to, the implementation of fast fashion clothing in the retail industry in...
The motives for buying green products have generated scholarly interest, mainly due to concern for the environment. There is, however, a gap in the literature...
Currently, we live in a world that is constantly changing, one in which the digital environment is constantly evolving. In the travel and tourism industry...
The Premier Soccer League (PSL) is a prominent league in Africa. The best South African soccer teams that play in the domestic Premier Soccer League are from...
Universities need to seek alternative ways to differentiate themselves from others. Connecting with their target market, in a personal manner is not always...
