The COVID-19 pandemic has impacted our daily behavior, from interactions with friends, colleagues, and family, to safety measures and working. Additionally...
Author - Simona
As a marketing tool, color attracts consumers, consequently, shaping their perception. This study seeks to examine how mere colors featured in brand logos...
A new wave of researches supports the importance of examining the efficiency of experiential marketing on consumers satisfaction. In this respect, this paper...
The aim of this article is to become an overview of how users can be inspired to search around in online webshops. For this it is necessary to have an insight...
Nowadays, online user reviews are becoming increasingly important to moviegoers, especially in choosing specific movies they want to see. However, not every...
This study aimed at determining and evaluating customer service at independently owned retail food chains within the province of KwaZulu-Natal in South Africa...
For social media, the current problem is not the lack of knowledge or skills to create personalized campaigns, but the lack of time. With so many different...
This work examined carbonated beverage consumption among 303 UK university students (132 males, 171 females) and assessed their current beliefs concerning the...
The study’s objective was to understand the motivation and loyalty of online shoppers in South Africa, and to understand the process undertaken by online...
Despite the undeniable importance of color in advertising and marketing communication in general, the number of color impact studies in these areas is very...
