The study investigates how sophisticated and advanced entrepreneurs are in terms of customer benefits (CB), and examines how entrepreneurs incorporate CB in...
Author - Simona
Indonesia's tourism ministry is currently intensively using the online environment to promote many of Indonesia’s favorite tourism destinations. Social media...
Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media...
As the airline industry reaches its maturity, so do the passengers who are looking for more sophistication in terms of the products and services they buy or...
Microgreens are considered a new specialty product in the culinary arts. This horticultural product is composed by the stem and fully developed cotyledons, and...
Like private organizations, territories have become concerned about their image and their competitiveness. Thus,to improve their attractiveness, cities have...
This study aims to explore the role of mobile marketing communication on social media networks and how it contributes to customers' experience. For analyzing...
The purpose of this study was to examine and analyze the quality of information, quality of the SIPMB website, trust, and behavioral intention to use of SIPMB...
The study has mainly focused on exploring the characteristics of mobile phone applications that correspond to the need of customers at various phases of Buying...
In the context of digital marketing mode, the traditional retail industry encounters unprecedented impact and competitive edges of traditional marketing are...
